Brazil's Top Film & Television Apps Q1 2021 Performance Overview

In the first quarter of 2021, Brazil's Film & Television app category saw noteworthy user engagement on the unified platform, with several key players dominating the market. Sensor Tower's data showcases the performance of the top five applications in this sector.

Globoplay: Novelas, séries e + maintained a strong presence with an upward trend in revenue, reaching a peak of 600 thousand during the week of January 25th. Downloads for the app surged to 700 thousand in the same week, while weekly active users hit an impressive 12 million by February 1st.

Disney+ experienced a fluctuating revenue trend, with notable spikes reaching 300 thousand in late February and late March. The app's downloads started at over 1 million at the end of December but gradually decreased to 300 thousand by the end of March. Active users showed a slight decline from 3.8 million to 3.2 million during the quarter.

Crunchyroll saw a steady increase in revenue, with a peak of 80 thousand in the week of March 22nd. Downloads showed a decreasing pattern, dropping from 180 thousand at the end of December to 100 thousand by the end of March. Active users remained relatively stable, with a slight peak of 1.3 million in late January.

HBO GO ® - Filmes e séries had a consistent revenue trend, hovering around 70 thousand throughout the quarter. Downloads peaked at 100 thousand in mid-March, while active users saw a modest increase from 260 thousand to 300 thousand over the period.

Netflix, despite a downward trend in revenue, ending at 50 thousand by March's end, maintained a strong user base. Downloads remained above 300 thousand throughout the quarter, and active users saw a significant increase to 33 million in the last week of March.

For more in-depth insights and data on the performance of these Film & Television applications in Brazil, Sensor Tower's comprehensive analytics platform offers detailed reports and trend analyses.